Really new services : perceived risk and adoption intentions
Year of publication: |
2022
|
---|---|
Authors: | Savas-Hall, Selen ; Koku, Paul Sergius ; Mangleburg, Tamara |
Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 43.2022, 4, p. 485-503
|
Subject: | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Risiko | Risk | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry | Risikopräferenz | Risk attitude |
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