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~person:"Kolbl, Živa"
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Brand
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Kolbl, Živa
Diamantopoulos, Adamantios
6
Arslanagic-Kalajdzic, Maja
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Davvetas, Vasileios
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Journal of business research : JBR
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ECONIS (ZBW)
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Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
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2
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
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