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~person:"Kollmann, Tobias"
~person:"Olbrich, Rainer"
~subject:"Marketingkooperation"
~subject:"Vertriebsweg"
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Search: subject_exact:"Kooperatives Marketing"
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Marketingkooperation
Vertriebsweg
Marketing cooperation
5
Internet marketing
4
Online-Marketing
4
Electronic Shopping
3
Bildungseinrichtung
2
Cluster analysis
2
Clusteranalyse
2
Educational institution
2
Kaufverhalten
2
Konsumsoziologie
2
Performance measurement
2
Performance-Messung
2
Search engine
2
Soziales Netzwerk
2
Suchmaschine
2
Absatzweg
1
Affiliate-Programm
1
Business model
1
Distribution channel
1
E-commerce
1
Electronic Commerce
1
Geschäftsmodell
1
Internet
1
Marketing
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Theorie
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Theory
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Unternehmenskooperation
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Kollmann, Tobias
Olbrich, Rainer
Peitz, Martin
15
Hakenes, Hendrik
7
Kruse, Jörn
7
Quitzau, Jörn
6
Garella, Paolo G.
5
Schellhaaß, Horst-Manfred
5
Bormann, Patrick
4
Enderle, Gregor
4
Hausladen, Helmut
4
Huber, Frank
4
Ilicic, Jasmina
4
Aust, Gerhard
3
Besch, Michael
3
Buscher, Udo
3
Choi, Jay Pil
3
Franck, Egon
3
Mizera, Sue
3
Tennbakk, Berit
3
Ahlert, Dieter
2
Anders, Sven
2
Antz, Christian
2
Baxter, Stacey M.
2
Bernard, Tanguy
2
Boenigk, Michael
2
Bär, Sören
2
Büttgen, Marion
2
Dreyer, Axel
2
Esch, Franz-Rudolf
2
Forgács, Csaba
2
Geib, Malte
2
Hack, Annette
2
Herrmann, Roland
2
Hoff, Klaus
2
Holsing, Christian
2
Janssen, David
2
Jene, Susanne
2
Jochims, Heike
2
Kliebisch, Christoph
2
Kotschi, Bernd
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Research papers from the Chair of Marketing
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Gabler Edition Wissenschaft
1
Journal of advertising research
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Marketing und marktorientierte Unternehmensführung
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Research
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ECONIS (ZBW)
5
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Controlling and evaluating affiliates - an exploratory research in the education sector
Olbrich, Rainer
;
Bormann, Patrick
;
Holsing, Christian
-
2016
Persistent link: https://www.econbiz.de/10012156396
Saved in:
2
Affiliate-Marketing : Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie
Bormann, Patrick
-
2019
Persistent link: https://www.econbiz.de/10011982757
Saved in:
3
Analyzing the click path of affiliate-marketing campaigns : interacting effects of affiliates' design parameters with merchants' search-engine advertising
Olbrich, Rainer
;
Bormann, Patrick
;
Hundt, Michael
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 342-356
Persistent link: https://www.econbiz.de/10012118869
Saved in:
4
Controlling and evaluating affiliates : an exploratory research in the education sector
Olbrich, Rainer
;
Bormann, Patrick
;
Holsing, Christian
; …
-
2016
Persistent link: https://www.econbiz.de/10012875444
Saved in:
5
Cross-channel cooperation : the bundling of online and offline business models
Kollmann, Tobias
;
Häsel, Matthias
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003212136
Saved in:
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