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~person:"Kolouchová, Daniela"
~person:"Luo, Xueming"
~subject:"Markenführung"
~subject:"Web 2.0-Technologien"
~subject:"product development"
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Markenführung
Web 2.0-Technologien
product development
Brand image
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Kolouchová, Daniela
Luo, Xueming
Adam, Muhammad
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Central European business review : CEBR
1
Management information systems : mis quarterly
1
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ECONIS (ZBW)
2
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Expert
blogs and consumer perceptions
of
competing brands
Luo, Xueming
;
Gu, Bin
;
Zhang, Jie Jennifer
;
Phang, Chee Wei
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
Saved in:
2
The importance
of
brand on B2B markets :
expert
interviews with Hilti AG mamagers
Konečný, Martin
;
Kolouchová, Daniela
- In:
Central European business review : CEBR
2
(
2013
)
4
,
pp. 24-29
Persistent link: https://www.econbiz.de/10010345389
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