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~person:"Kolouchová, Daniela"
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Search: expert journal of marketing
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B-to-B-Marketing
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Kolouchová, Daniela
Budzinski, Oliver
11
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Elobeid, Amani
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Krcmar, Helmut
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Leimeister, Jan Marco
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Henrekson, Magnus
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Central European business review : CEBR
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ECONIS (ZBW)
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The importance
of
brand on B2B markets :
expert
interviews with Hilti AG mamagers
Konečný, Martin
;
Kolouchová, Daniela
- In:
Central European business review : CEBR
2
(
2013
)
4
,
pp. 24-29
Persistent link: https://www.econbiz.de/10010345389
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