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~person:"Koronios, Konstantinos"
~person:"Schnittka, Oliver"
~subject:"Consumer behaviour"
~type_genre:"Conference paper"
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Sport, Business and Management : an international journal ; SBM
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Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
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