Not just intentions : predicting actual purchase behavior in sport sponsorship context
Year of publication: |
2022
|
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Authors: | Koronios, Konstantinos ; Ntasis, Lazaros ; Dimitropoulos, Panagiotis ; Ratten, Vanessa |
Published in: |
Sport, Business and Management : an international journal ; SBM. - Bingley : Emerald, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 12.2022, 1, p. 4-28
|
Subject: | Actual purchases | Purchase intentions | Sport sponsorship | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Sport | Sports | Fußball | Football | Profisport | Professional sports |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1108/SBM-03-2021-0034 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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