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~person:"Kotabe, Masaaki"
~subject:"Internationales Marketing"
~subject:"Market research"
~type_genre:"Textbook"
~type_genre:"Übersichtsarbeit"
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Kotabe, Masaaki
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Global marketing management
Kotabe, Masaaki
;
Helsen, Kristiaan
-
2014
-
6. ed.
Persistent link: https://www.econbiz.de/10010253488
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Global marketing management
Kotabe, Masaaki
;
Helsen, Kristiaan
-
2011
-
5. ed., internat. student version
Persistent link: https://www.econbiz.de/10003885626
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Global marketing management
Kotabe, Masaaki
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10013490215
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4
Global marketing management
Kotabe, Masaaki
-
2004
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3. ed., Wiley international ed.
Persistent link: https://www.econbiz.de/10013490479
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