Global marketing management
Masaaki Kotabe; Kristiaan Helsen
| Year of publication: |
2008 ; 4. ed.
|
|---|---|
| Authors: | Kotabe, Masaaki |
| Other Persons: | Helsen, Kristiaan (contributor) |
| Publisher: |
Hoboken [u.a.] : Wiley |
| Subject: | Internationales Marketing | International marketing | Marketing | Internationales Management | Multinationales Unternehmen | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XXII, 682 S., S. M1 - M12 Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben Includes bibliographical references and index Enth. auĂerdem: The world at a glance : maps from Goode's World Atlas used with permission |
| ISBN: | 978-0-471-75527-2 ; 0-471-75527-3 |
| Classification: | AuĂenwirtschaft: Allgemeines ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013490215