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~person:"Kotler, Philip"
~person:"Pepels, Werner"
~type:"article"
~type_genre:"Handbook"
~type_genre:"Reprint"
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Marketing management
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Kotler, Philip
Pepels, Werner
Mintzberg, Henry
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The development of marketing theory and its philosophical underpinnings
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ECONIS (ZBW)
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Broadening the concept of marketing
Kotler, Philip
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Levy, Sidney J.
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2008
Persistent link: https://www.econbiz.de/10003609467
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