Broadening the concept of marketing
Year of publication: |
2008
|
---|---|
Authors: | Kotler, Philip ; Levy, Sidney J. |
Published in: |
The development of marketing theory and its philosophical underpinnings. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 134-143
|
Subject: | Marketingtheorie | Marketing theory | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management |
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