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~person:"Kotler, Philip"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Deutschland"
~subject:"Kundenbindung"
~subject:"Marketing"
~subject:"online relationship marketing"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbook"
~type_genre:"Hochschulschrift"
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Beziehungsmarketing
Consumers
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Marketing
online relationship marketing
Marketing management
9
Marketingmanagement
9
Marketing theory
2
Marketingtheorie
2
Behavioral economics
1
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1
Nonprofit marketing
1
Nonprofit-Marketing
1
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Kotler, Philip
Bruhn, Manfred
31
Meffert, Heribert
17
Homburg, Christian
14
Drees, Norbert
11
Unger, Fritz
9
Ahlert, Dieter
8
Diller, Hermann
8
Kirchgeorg, Manfred
8
Bauer, Hans H.
7
Esch, Franz-Rudolf
7
Pepels, Werner
7
Adeola, Ogechi
6
Fuchs, Wolfgang
6
Tomczak, Torsten
6
Wilde, Klaus D.
6
Backhaus, Klaus
5
Fantapié Altobelli, Claudia
5
Hartley, Steven W.
5
Kerin, Roger A.
5
Kleinaltenkamp, Michael
5
Link, Jörg
5
Ratten, Vanessa
5
Rudelius, William
5
Sander, Matthias
5
Scharf, Andreas
5
Swoboda, Uwe C.
5
Albers, Sönke
4
Benkenstein, Martin
4
Berndt, Ralph
4
Busch, Rainer
4
Carpenter, Gregory S.
4
Herbes, Carsten
4
Hermanns, Arnold
4
Herrmann, Andreas
4
Hippner, Hajo
4
Hunke, Guido
4
Hünerberg, Reinhard
4
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Kellogg on marketing : the marketing faculty of the kellog school of management
2
Does marketing need reform? : fresh perspectives on the future
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
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ECONIS (ZBW)
5
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1
Marketing in the age of disruption
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014283140
Saved in:
2
The fall of the four Ps and the rise of strategic marketing
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 19-31)
.
2023
Persistent link: https://www.econbiz.de/10014283143
Saved in:
3
H2H mindset in H2H marketing
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 81-91)
.
2023
Persistent link: https://www.econbiz.de/10014322296
Saved in:
4
Marketing-Strategie
Kotler, Philip
- In:
Erfolgreich mit den Großen des Marketings : [Best of …
,
(pp. 59-62)
.
2009
Persistent link: https://www.econbiz.de/10003885266
Saved in:
5
Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
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