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~person:"Kotler, Philip"
~subject:"Customer value"
~subject:"Direct marketing"
~subject:"Markenführung"
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Kotler, Philip
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Handbook of business-to-business marketing
1
Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
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Branding in B2B firms
Keller, Kevin Lane
;
Kotler, Philip
- In:
Handbook of business-to-business marketing
,
(pp. 208-225)
.
2012
Persistent link: https://www.econbiz.de/10009500169
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2
B2B brand management : with 7 tables
Kotler, Philip
;
Pförtsch, Waldemar A.
-
2006
Persistent link: https://www.econbiz.de/10003307857
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3
B2B Brand Management
Kotler, Philip
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10013520574
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