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~person:"Kotler, Philip"
~subject:"Erfolgsfaktor"
~type_genre:"Collection of articles written by one author"
~type_genre:"Fallstudie"
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Ingredient branding : making the invisible visible
Kotler, Philip
;
Pförtsch, Waldemar A.
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2010
Persistent link: https://www.econbiz.de/10003874924
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