Ingredient branding : making the invisible visible
Philip Kotler; Waldemar Pfoertsch
| Year of publication: |
2010
|
|---|---|
| Authors: | Kotler, Philip ; Pförtsch, Waldemar A. |
| Publisher: |
Berlin [u.a.] : Springer |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Erfolgsfaktor | Success factor | Markenpolitik | Produktimage |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 393 S. Ill., graph. Darst., Kt. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Literaturverz. S. [345] - 354. - Internetadr.-Verz. S. [371] - 375 |
| ISBN: | 978-3-642-04213-3 ; 978-3-642-04214-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003874924