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~person:"Kotler, Philip"
~subject:"Markenpolitik"
~subject:"United States"
~type_genre:"Collection of articles written by one author"
~type_genre:"Fallstudie"
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Kotler, Philip
Smith, Alan D.
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ECONIS (ZBW)
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Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
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2
Ingredient branding : making the invisible visible
Kotler, Philip
;
Pförtsch, Waldemar A.
-
2010
Persistent link: https://www.econbiz.de/10003874924
Saved in:
3
Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2003
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
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