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~person:"Kotler, Philip"
~subject:"Marketing management"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Reprint"
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Marketing management
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Kotler, Philip
Keller, Kevin Lane
5
Grönroos, Christian
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Sheth, Jagdish N.
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Varadarajan, P. Rajan
4
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3
Mellahi, Kamel
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Legends in marketing
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
The development of marketing theory and its philosophical underpinnings
1
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ECONIS (ZBW)
3
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Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
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2
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609467
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3
Marketing-hadviselés az 1980-as években : a piacpolitika világbajnokai: a japánok
Kotler, Philip
- In:
Marketing : a Marketing Centrum OPK Kft. folyóirata
(
1985
)
Persistent link: https://www.econbiz.de/10001266875
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