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~person:"Kotler, Philip"
~type_genre:"Bibliography included"
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Nonprofit marketing : sectoral applications
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The SAGE handbook of social marketing
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ECONIS (ZBW)
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Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in
social
marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
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Social
marketing
: an approach to planned social change
Kotler, Philip
;
Zaltman, Gerald
-
2008
Persistent link: https://www.econbiz.de/10003717548
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