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~person:"Kotler, Philip"
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Application of Service Dominant Logic
2
Case Studies
2
Design Thinking for Marketing
2
H2H Marketing
2
Human-to-Human Marketing
2
Integration of Digitalization
2
Iterative Marketing-Mix
2
Armut
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Bekämpfung
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Betriebswirtschaftsstudium
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Business and economics education
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Case studies
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Führungskräfteentwicklung
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Gastgewerbe
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Government policy
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Hospitality industry--Marketing--Case studies.
1
Hospitality industry--Marketing.
1
Instructors manual
1
Kundenmanagement
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Leadership development
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Lehrbuch
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Lehrkräfte
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Lehrplan
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Management education
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Marketing
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Marketing management
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Marketing--Management--Case studies.
1
Marketing--Management--Computer simulation.
1
Marketing--Management.
1
Marketingmanagement
1
Poor
1
Poverty
1
Soziomarketing
1
Teachers manual
1
Teaching profession
1
Tourism--Marketing--Case studies.
1
Tourism--Marketing.
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English
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Kotler, Philip
Erbe, Nancy
9
Sakthivadivel, R.
9
Lupiañez-Villanueva, Francisco
7
Bolisani, Ettore
6
Caniato, Federico
6
Cullen, John
6
Jolly, Adam
6
Merrey, D. J.
6
Antony, Jiju
5
Bovée, Courtland L.
5
Hartley, Robert F.
5
Llewellyn, Sue
5
McAdam, Rodney
5
Philippe, Henri
5
Rühli, Edwin
5
Sachs, Sybille
5
Scarso, Enrico
5
Sharma, Bharat R.
5
Sulaiman, Maliah
5
Theben, Alexandra
5
Thill, John V.
5
Thompson, Arthur A.
5
Verbano, Chiara
5
Ali-Yrkkö, Jyrki
4
Ardalan, Kavous
4
Bakker, Gerben
4
Battistella, Cinzia
4
Bigliardi, Barbara
4
Bozzoli, Carlos
4
Brito, M.P. de
4
Brück, Tilman
4
Capaldo, Guido
4
Crema, Maria
4
Daghfous, Abdelkader
4
Dekker, Rommert
4
Dubois, Anna
4
Fertig, Michael
4
Flapper, S.D.P.
4
Grosvold, Johanne
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Springer Business Cases
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USB Cologne (EcoSocSci)
3
ECONIS (ZBW)
2
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1
An Instructor's Manual to H2H Marketing
Case
Studies
: Teach Human-to-Human Marketing Effectively
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
-
2024
This is an instructor's manual for the popular textbook 'H2H Marketing:
Case
Studies
on Human-to-Human Marketing … carefully designed manual, teachers can assist their students in gaining a deeper understanding of the
case
studies
that …
Persistent link: https://www.econbiz.de/10014470295
Saved in:
2
H2H Marketing :
Case
Studies
on Human-to-Human Marketing
Kotler, Philip
(
ed.
);
Pförtsch, Waldemar A.
(
ed.
); …
-
2023
Marketing, this book brings foward selected
case
studies
showcasing various aspects of the concept, its fundamental elements …
Persistent link: https://www.econbiz.de/10014318466
Saved in:
3
Marketing for hospitality and tourism
Kotler, Philip
;
Bowen, John T.
;
Makens, James C.
-
2010
-
5th ed., internat. ed.
Persistent link: https://www.econbiz.de/10004942325
Saved in:
4
A framework for marketing management
Kotler, Philip
-
2011
-
5th ed., internat. ed.
Persistent link: https://www.econbiz.de/10009022954
Saved in:
5
Up and out of poverty : the social marketing solution
Kotler, Philip
;
Lee, Nancy R.
-
2009
-
1. print.
Persistent link: https://www.econbiz.de/10004940759
Saved in:
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