//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kotler, Philip"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
221
Marketingmanagement
121
Marketing management
88
Marketing theory
42
Marketingtheorie
42
Theorie
32
Theory
32
USA
28
Strategisches Management
27
United States
26
Soziomarketing
25
Marktforschung
23
Absatz
18
Social marketing
17
Strategic management
16
Vereinigte Staaten
15
Management
14
Social Marketing
14
Nonprofit-Organisation
13
Beziehungsmarketing
11
Einführung
11
Relationship marketing
11
Absatzpolitik
9
Nonprofit organization
9
Absatzplanung
8
Kundenmanagement
8
Lehrbuch
8
Asien
7
Brand management
7
Corporate Social Responsibility
7
Markenführung
7
Markenpolitik
7
Marketingstrategie
7
Nonprofit marketing
7
Nonprofit-Marketing
7
Welt
7
World
7
Innovation
6
Internationaler Wettbewerb
6
Internationales Marketing
6
more ...
less ...
Online availability
All
Undetermined
35
Type of publication
All
Book / Working Paper
311
Article
163
Type of publication (narrower categories)
All
Lehrbuch
71
Textbook
57
Aufsatz im Buch
30
Book section
30
Article in journal
17
Aufsatz in Zeitschrift
17
Glossar enthalten
17
Glossary included
17
Collection of articles of several authors
13
Sammelwerk
13
Case study
9
Fallstudie
9
Reprint
9
Einführung
8
Aufsatzsammlung
4
Bibliographie
4
Guidebook
4
Ratgeber
4
Collection of articles written by one author
3
Interview
3
Sammlung
3
Mehrbändiges Werk
2
Multi-volume publication
2
Aufgabensammlung
1
Bibliografie enthalten
1
Bibliography included
1
Enzyklopädie
1
Fachkunde
1
Handbook
1
Handbuch
1
Nachschlagewerk
1
Reference book
1
more ...
less ...
Language
All
English
273
Undetermined
127
German
67
French
7
Hungarian
1
Author
All
Kotler, Philip
Nijkamp, Peter
3,423
Eichengreen, Barry
2,315
McAleer, Michael
2,231
Zimmermann, Klaus F.
2,116
Frey, Bruno S.
2,102
Wagner, Joachim
2,028
Acemoglu, Daron
1,966
Aizenman, Joshua
1,925
Asongu, Simplice
1,923
Wittenberg, Erich
1,909
Caporale, Guglielmo Maria
1,896
Siebert, Horst
1,852
Banco de España
1,823
Wagner, Gert G.
1,806
Güth, Werner
1,800
Stiglitz, Joseph E.
1,762
Heckman, James J.
1,733
Nunnenkamp, Peter
1,722
Belke, Ansgar
1,720
Sinn, Hans-Werner
1,652
Schneider, Friedrich
1,597
Fuest, Clemens
1,565
Anderson, Kym
1,547
Whalley, John
1,522
Ravallion, Martin
1,490
Shleifer, Andrei
1,486
Gupta, Rangan
1,431
Sutter, Matthias
1,418
Scheide, Joachim
1,397
Freeman, Richard B.
1,367
Audretsch, David B.
1,362
Neumark, David
1,361
Hasan, Iftekhar
1,349
Görg, Holger
1,348
Boss, Alfred
1,347
Franses, Philip Hans
1,323
Schmidt, Christoph M.
1,321
Creedy, John
1,319
Pesaran, M. Hashem
1,317
Glaeser, Edward L.
1,298
more ...
less ...
Institution
All
Pearson Studium
4
AMACOM
1
Börsen-Buchverlag
1
Campus Verlag
1
Pearson Deutschland GmbH
1
Springer-Verlag GmbH
1
Published in...
All
Journal of marketing
15
Legends in marketing
11
Harvard business review : HBR
10
Always learning
7
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
Journal of the Academy of Marketing Science
5
SpringerLink / Bücher
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Business Horizons
3
Business horizons
3
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
3
Springer eBook Collection
3
The Prentice-Hall series in marketing
3
The evolution of nonprofit marketing
3
Applications of the sciences in marketing management
2
California management review
2
Computer innovations in marketing
2
Does marketing need reform? : fresh perspectives on the future
2
European Management Journal
2
European management journal : publ. twice a year for the Scottish Business School
2
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
2
Holt, Rinehart and Winston marketing series
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIT sloan management review
2
Marketing management and the decision sciences: theory and applications
2
Nonprofit marketing : sectoral applications
2
Pearson one series
2
Readings in basic marketing
2
Readings in marketing : the qualitative and quantitative areas
2
Review of marketing research
2
Springer Business Cases
2
Strategic marketing : planning, implementation, and control
2
wi / wirtschaft
2
wi wirtschaft
2
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
1
AMS review : official publication of the Academy of Marketing Science
1
Advertising and society
1
more ...
less ...
Source
All
ECONIS (ZBW)
310
USB Cologne (EcoSocSci)
128
OLC EcoSci
29
RePEc
7
Showing
381
-
390
of
474
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
381
Toward a broader concept of marketing's role in social order
Levy, Sidney J.
;
Kotler, Philip
;
Laczniak, Gene R.
- In:
Journal of the Academy of Marketing Science
7
(
1979
)
3
,
pp. 233-238
Persistent link: https://www.econbiz.de/10002862260
Saved in:
382
Von fanatischem Umsatzstreben zu wirkungsvollem Marketing
Kotler, Philip
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1979
)
1
,
pp. 7-16
Persistent link: https://www.econbiz.de/10003607069
Saved in:
383
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
- In:
Readings in basic marketing
,
(pp. 25-35)
.
1978
Persistent link: https://www.econbiz.de/10002238925
Saved in:
384
Harvesting strategies for weak products
Kotler, Philip
- In:
Business Horizons
21
(
1978
)
4
,
pp. 15-22
Persistent link: https://www.econbiz.de/10005333409
Saved in:
385
Harvesting strategies for weak products
Kotler, Philip
- In:
Business horizons
21
(
1978
)
4
,
pp. 15-22
Persistent link: https://www.econbiz.de/10002239300
Saved in:
386
Marketing and public relations
Kotler, Philip
;
Mindak, William
- In:
Journal of marketing
42
(
1978
)
4
,
pp. 13-20
Persistent link: https://www.econbiz.de/10002239544
Saved in:
387
Marketing für Nonprofit-Organisationen
Kotler, Philip
-
1978
Persistent link: https://www.econbiz.de/10000089706
Saved in:
388
Marketing für Nonprofit-Organisationen
Kotler, Philip
-
1978
Persistent link: https://www.econbiz.de/10004582677
Saved in:
389
What consumerism means for marketers
Kotler, Philip
- In:
Readings in basic marketing
,
(pp. 373-388)
.
1978
Persistent link: https://www.econbiz.de/10002240533
Saved in:
390
Bessere Marketingpläne durch unternehmungsspezifische Modelle
Kotler, Philip
- In:
Entscheidungshilfen im Marketing
,
(pp. 368-394)
.
1977
Persistent link: https://www.econbiz.de/10002238527
Saved in:
First
Prev
35
36
37
38
39
40
41
42
43
44
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->