Marketing and public relations
Year of publication: |
1978
|
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Authors: | Kotler, Philip ; Mindak, William |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 42.1978, 4, p. 13-20
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Subject: | Absatz | Meinungspflege |
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