//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kotulla, Thomas"
~person:"Ottaviano, Gianmarco I. P."
~subject:"Bibliometrics"
~subject:"Product Strategy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Bibliometrics
Product Strategy
Product management
12
Produktmanagement
12
Theorie
9
Theory
9
Export sector
8
Exportwirtschaft
8
Market size
8
Marktgröße
8
Mehrproduktfertigung
8
Multiproduct production
8
International marketing
5
Internationales Marketing
5
Standardisierung
5
Standardization
5
Consumer goods industry
2
Deutschland
2
Germany
2
International management
2
Internationales Management
2
Konsumgüterindustrie
2
Multinationales Unternehmen
2
Product differentiation
2
Produktdifferenzierung
2
Produktentwicklung
2
Produktpolitik
2
Bibliometrie
1
Erfolgsfaktor
1
International Marketing
1
International Standardization/Adaptation
1
Marketing management
1
Marketingmanagement
1
Profit Orientation
1
Profitability
1
Rentabilität
1
Strategic Fit
1
Strategic management
1
Strategisches Management
1
Success factor
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Kotulla, Thomas
Ottaviano, Gianmarco I. P.
Itoh, Munehiko
2
Schmid, Stefan
2
Cho, Eunho
1
D'Ippolito, Beatrice
1
Donseung, Choi
1
Haapasalo, Harri
1
Hanninen, Kai
1
Harkonen, Janne
1
Hong, Jiangtao
1
Huber, Kornelia
1
Li, Xue
1
Sarstedt, Marko
1
Shi, Victor
1
Wind, Yoram
1
Zhang, Yibin
1
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
1
Markteintrittsstrategien : Dynamik und Komplexität
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
International standardization and adaption of products : combining the fit approach and the profit logic
Kotulla, Thomas
;
Schmid, Stefan
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 180-198
Persistent link: https://www.econbiz.de/10011602898
Saved in:
2
To standardize or to adapt? : a comprehensive review and assessment of the literature
Schmid, Stefan
;
Kotulla, Thomas
- In:
Markteintrittsstrategien : Dynamik und Komplexität
,
(pp. 51-93)
.
2012
Persistent link: https://www.econbiz.de/10009529021
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->