To standardize or to adapt? : a comprehensive review and assessment of the literature
Year of publication: |
2012
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Authors: | Schmid, Stefan ; Kotulla, Thomas |
Published in: |
Markteintrittsstrategien : Dynamik und Komplexität. - Wiesbaden : Springer Gabler, ISBN 3-8349-3503-4. - 2012, p. 51-93
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Subject: | Internationales Marketing | International marketing | Produktmanagement | Product management | Standardisierung | Standardization | Bibliometrie | Bibliometrics |
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Keller, Teresa, (2005)
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Subramaniam, Mohan, (2006)
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Chung, Henry F. L., (2010)
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Schmid, Stefan, (2007)
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Die Akquisition von Reebok durch Adidas
Schmid, Stefan, (2008)
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Schmid, Stefan, (2011)
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