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~person:"Koul, Surabhi"
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Einzelhandel
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Retail assortment
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assortment planning
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customer perceptions
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Koul, Surabhi
Chernev, Alexander
10
Fisher, Marshall L.
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Kök, A. Gürhan
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Rudolph, Thomas
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Rusmevichientong, Paat
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Topaloğlu, Hüseyin
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Schlippenbach, Vanessa von
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Talebian, Masoud
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Argentesi, Elena
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Ma, Meilin
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Marrazzo, Alessia
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Olbrich, Rainer
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Zielke, Stephan
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Bernstein, Fernando
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Brambilla, Irene
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International journal of Indian culture and business management
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ECONIS (ZBW)
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Small retailer's merchandise decision making : a grounded theory approach
Sinha, P. K.
;
Mishra, Hari Govind
;
Koul, Surabhi
-
2016
Persistent link: https://www.econbiz.de/10011471759
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2
Product adoption by BoP retailers
Koul, Surabhi
;
Mishra, H. G.
;
Sahil Singh Jasrotia
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012135648
Saved in:
3
Customer perceptions of product assortment leading to store patronage : a study of small retailers
Koul, Surabhi
;
Sinha, P. K.
;
Mishra, Hari Govind
- In:
International journal of business and emerging markets …
10
(
2018
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011876452
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