Customer perceptions of product assortment leading to store patronage : a study of small retailers
Year of publication: |
2018
|
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Authors: | Koul, Surabhi ; Sinha, P. K. ; Mishra, Hari Govind |
Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 10.2018, 2, p. 147-159
|
Subject: | customer perceptions | product assortment | small retailers | store patronage | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Einzelhandel | Retail trade | KMU | SME |
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