Avlonitis, George J.; Kouremenos, Athanassios; Tzokas, Nicos - In: European Journal of Marketing 28 (1994) 11, pp. 5-28
Presents research which: introduces a new multidimensional concept of the innovativeness of organizations; develops an approach for its measurement involving a cross‐section of innovations adopted by multiple organizations in multiple industries; identifies different economic,...