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~person:"Krafft, Manfred"
~person:"Verhoef, Peter C."
~subject:"Kundenbindungsprogramm"
~subject:"Relationship marketing"
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Kundenbindungsprogramm
Relationship marketing
Beziehungsmarketing
94
Consumer behaviour
48
Konsumentenverhalten
48
Marketingmanagement
28
Marketing management
27
Theorie
21
Theory
21
Deutschland
20
Germany
19
Kundenwert
19
Customer value
18
Customer satisfaction
17
Einzelhandel
17
Kundenzufriedenheit
17
Brand management
16
Markenführung
16
Retail trade
16
Marketingtheorie
13
Marketing theory
12
Loyalty program
11
Marketing
11
Electronic Commerce
10
Lieferantenmanagement
10
New product development
10
Produktentwicklung
10
Strategisches Management
10
Supplier relationship management
10
Customer integration
9
Direct marketing
9
Direktmarketing
9
E-commerce
9
Estimation
9
Kundenintegration
9
Schätzung
9
B-to-B-Marketing
8
Business-to-business marketing
8
Customer relationship management
8
Distribution channel
8
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24
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11
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Article
64
Book / Working Paper
33
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49
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49
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17
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17
Graue Literatur
8
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8
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Collection of articles of several authors
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5
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1
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1
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1
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1
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1
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English
72
German
26
Author
All
Krafft, Manfred
Verhoef, Peter C.
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
81
Huber, Frank
57
Han, Heesup
53
Herrmann, Andreas
50
Hollebeek, Linda D.
50
Bauer, Hans H.
47
Piller, Frank T.
46
Stauss, Bernd
44
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Wiedmann, Klaus-Peter
33
Van den Poel, Dirk
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Neslin, Scott A.
31
Thaichon, Park
31
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Matzler, Kurt
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Agnihotri, Raj
25
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Erasmus Research Institute of Management
2
Springer Fachmedien Wiesbaden
2
Verein Deutscher Ingenieure
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of the Academy of Marketing Science
6
Journal of retailing
5
Kundenmanagement & Electronic Commerce
4
ERIM report series research in management
3
Journal of marketing
3
Journal of service research : JSR
3
Research
3
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
3
European management journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business economics : JBE
2
Journal of retailing and consumer services
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Zeitschrift für Betriebswirtschaft / Special issue : ZfB
2
Advances in banking technology and management : impacts of ICT and CRM
1
Betriebswirtschaftliche Studien
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Die Betriebswirtschaft : DBW
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
ERIM Report Series Reference
1
Faculty & research / Insead : working paper series
1
Foundations and trends in marketing : FTMKT
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of marketing strategy
1
Handbook of research on customer equity in marketing
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
International journal of management reviews : IJMR
1
Journal of business research : JBR
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
1
MSI reports : working paper series
1
Marketing : journal of research and management
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
Marketing-Controlling
1
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ECONIS (ZBW)
97
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97
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1
Customer
knowledge
management
in der Konzeptphase der Neuproduktentwicklung
Böckermann, Florian
-
2013
Persistent link: https://www.econbiz.de/10009670621
Saved in:
2
Loyalty programmes : current
knowledge
and research directions
Dorotic, Matilda
;
Bijmolt, Tammo H. A.
;
Verhoef, Peter C.
- In:
International journal of management reviews : IJMR
14
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
Saved in:
3
Special issue on big data technology-briven CRM & artificial intelligence
Krafft, Manfred
(
ed.
);
Sajtos, Laszlo
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012299818
Saved in:
4
Customer acquisition strategies : a customer equity
management
perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
5
Challenges and solutions for marketing in a digital era
Leeflang, Peter
;
Verhoef, Peter C.
;
Dahlström, Peter
; …
- In:
European management journal
32
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010250431
Saved in:
6
Successful customer value
management
: key lessons and emerging trends
Verhoef, Peter C.
;
Lemon, Katherine N.
- In:
European management journal
31
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009732796
Saved in:
7
Multichannel customer
management
strategy
Verhoef, Peter C.
- In:
Handbook of marketing strategy
,
(pp. 135-150)
.
2012
Persistent link: https://www.econbiz.de/10009530866
Saved in:
8
Customer value
management
: some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
-
2012
Persistent link: https://www.econbiz.de/10009533687
Saved in:
9
Customer relationship
management
and company performance : the mediating role of new product performance
Ernst, Holger
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10009124106
Saved in:
10
Further thoughts on CRM : strategically embedding Customer Relationship
Management
in organizations
Verhoef, Peter C.
(
contributor
);
Langerak, Fred
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701450
Saved in:
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