Challenges and solutions for marketing in a digital era
Year of publication: |
2014
|
---|---|
Authors: | Leeflang, Peter ; Verhoef, Peter C. ; Dahlström, Peter ; Freundt, Tjark |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 32.2014, 1, p. 1-12
|
Subject: | Online marketing | Big data | Analytics | Customers | Firm strategies | Social media | Social Web | Social web | Online-Marketing | Internet marketing | Big Data | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing |
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