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~person:"Krafft, Manfred"
~person:"Verhoef, Peter C."
~subject:"Kundenwert"
~subject:"Relationship marketing"
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Kundenwert
Relationship marketing
Beziehungsmarketing
94
Consumer behaviour
49
Konsumentenverhalten
48
Marketingmanagement
28
Marketing management
27
Theorie
21
Theory
21
Deutschland
20
Germany
19
Customer value
18
Customer satisfaction
17
Einzelhandel
17
Kundenzufriedenheit
17
Brand management
16
Markenführung
16
Retail trade
16
Marketingtheorie
13
Marketing theory
12
Kundenbindungsprogramm
11
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11
Marketing
11
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10
Direktmarketing
10
Electronic Commerce
10
Lieferantenmanagement
10
New product development
10
Produktentwicklung
10
Strategisches Management
10
Supplier relationship management
10
Customer integration
9
E-commerce
9
Estimation
9
Kundenintegration
9
Schätzung
9
B-to-B-Marketing
8
Business-to-business marketing
8
Customer relationship management
8
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8
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Article
65
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33
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English
73
German
25
Dutch
1
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Krafft, Manfred
Verhoef, Peter C.
Homburg, Christian
113
Bruhn, Manfred
112
Kumar, V.
84
Huber, Frank
57
Han, Heesup
54
Bauer, Hans H.
51
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Piller, Frank T.
46
Stauss, Bernd
44
Palmatier, Robert W.
40
Mattila, Anna S.
39
Gil Saura, Irene
38
Stock-Homburg, Ruth
34
Wiedmann, Klaus-Peter
34
Grönroos, Christian
33
Hippner, Hajo
33
Kleinaltenkamp, Michael
33
Smith, Alan D.
33
Mittal, Vikas
32
Svensson, Göran
32
Thaichon, Park
32
Van den Poel, Dirk
32
Wilde, Klaus D.
32
Eggert, Andreas
31
Prentice, Catherine
31
Reichwald, Ralf
31
Neslin, Scott A.
30
Loureiro, Sandra Maria Correia
29
Matzler, Kurt
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Günter, Bernd
28
Belz, Christian
27
Grewal, Dhruv
27
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Erasmus Research Institute of Management
2
Springer Fachmedien Wiesbaden
1
Verein Deutscher Ingenieure
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of the Academy of Marketing Science
6
Journal of retailing
5
ERIM report series research in management
4
Journal of marketing
3
Journal of service research : JSR
3
Kundenmanagement & Electronic Commerce
3
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
3
European management journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business economics : JBE
2
Journal of retailing and consumer services
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Research
2
Zeitschrift für Betriebswirtschaft / Special issue : ZfB
2
Advances in banking technology and management : impacts of ICT and CRM
1
Betriebswirtschaftliche Studien
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Die Betriebswirtschaft : DBW
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
ERIM Report Series Reference
1
Faculty & research / Insead : working paper series
1
Foundations and trends in marketing : FTMKT
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of marketing strategy
1
Handbook of research on customer equity in marketing
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
International journal of electronic customer relationship management : IJECRM
1
Journal of business research : JBR
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
1
MSI reports : working paper series
1
Marketing : journal of research and management
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
98
Showing
1
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of
98
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1
Customer
knowledge
management
in der Konzeptphase der Neuproduktentwicklung
Böckermann, Florian
-
2013
Persistent link: https://www.econbiz.de/10009670621
Saved in:
2
Special issue on big data technology-briven CRM & artificial intelligence
Krafft, Manfred
(
ed.
);
Sajtos, Laszlo
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012299818
Saved in:
3
Customer acquisition strategies : a customer equity
management
perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
4
Successful customer value
management
: key lessons and emerging trends
Verhoef, Peter C.
;
Lemon, Katherine N.
- In:
European management journal
31
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009732796
Saved in:
5
Challenges and solutions for marketing in a digital era
Leeflang, Peter
;
Verhoef, Peter C.
;
Dahlström, Peter
; …
- In:
European management journal
32
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010250431
Saved in:
6
Multichannel customer
management
strategy
Verhoef, Peter C.
- In:
Handbook of marketing strategy
,
(pp. 135-150)
.
2012
Persistent link: https://www.econbiz.de/10009530866
Saved in:
7
Customer value
management
: some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
-
2012
Persistent link: https://www.econbiz.de/10009533687
Saved in:
8
Customer relationship
management
and company performance : the mediating role of new product performance
Ernst, Holger
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10009124106
Saved in:
9
Further thoughts on CRM : strategically embedding Customer Relationship
Management
in organizations
Verhoef, Peter C.
(
contributor
);
Langerak, Fred
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701450
Saved in:
10
Customer engagement as a new perspective in customer
management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
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