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~person:"Krafft, Manfred"
~subject:"Kundenzufriedenheit"
~subject:"Theorie"
~type_genre:"Article in journal"
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Search: subject:"Customer relationship management"
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Kundenzufriedenheit
Theorie
Beziehungsmarketing
16
Relationship marketing
16
Consumer behaviour
4
Konsumentenverhalten
4
Theory
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer relationship management
3
Customer value
3
Kundenwert
3
Lieferantenmanagement
3
Marketing management
3
Marketingmanagement
3
Supplier relationship management
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Customer analysis
2
Data protection
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Datenschutz
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Krafft, Manfred
Han, Heesup
34
Svensson, Göran
20
Mattila, Anna S.
19
Prentice, Catherine
19
Gil Saura, Irene
16
Hyun, Sunghyup Sean
14
Homburg, Christian
13
Wong, IpKin Anthony
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Bilgihan, Anil
12
Herrmann, Andreas
12
Kim, Wansoo
12
Klaus, Philipp
12
Balaji, M. S.
11
Bruhn, Manfred
11
Gustafsson, Anders
11
Huber, Frank
11
Loureiro, Sandra Maria Correia
11
Quach, Sara
11
Rather, Raouf Ahmad
11
Bang, Nguyen
10
Barnes, Donald C.
10
Evanschitzky, Heiner
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Aksoy, Lerzan
9
Casidy, Riza
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Grégoire, Yany
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Izogo, Ernest Emeka
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Khan, Imran
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Kumar, V.
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Park, Jungkun
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Roberts-Lombard, Mornay
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Van Vaerenbergh, Yves
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Verhoef, Peter C.
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Ahn, Jiseon
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Blut, Markus
8
Gong, Taeshik
8
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Journal of business economics : JBE
2
Die Betriebswirtschaft : DBW
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
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Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
2
Die Wirkungen informations- bzw. anbahnungsbezogener Leistungen im E-Commerce auf die Kundenzufriedenheit und Kundenbindung
Betz, Jürgen
;
Krafft, Manfred
- In:
Journal of business economics : JBE
73
(
2003
)
2
,
pp. 169-199
Persistent link: https://www.econbiz.de/10001737351
Saved in:
3
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
4
Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
Saved in:
5
Der Kunde im Fokus : Kundennähe, Kundenzufriedenheit, Kundenbindung - und Kundenwert?
Krafft, Manfred
- In:
Die Betriebswirtschaft : DBW
59
(
1999
)
4
,
pp. 511-530
Persistent link: https://www.econbiz.de/10001402414
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