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~person:"Krafft, Manfred"
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Krafft, Manfred
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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Effects of money-back and low-price guarantees on consumer behavior : state of the art and future research perspectives
Suwelack, Thomas
;
Krafft, Manfred
- In:
Quantitative marketing and marketing management : …
,
(pp. 531-561)
.
2012
Persistent link: https://www.econbiz.de/10009621550
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