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~person:"Kraft, Patricia"
~subject:"Deutschland"
~subject:"Sports marketing"
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Kraft, Patricia
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International journal of business and globalisation : IJBG
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ECONIS (ZBW)
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International orientation, marketing mix, and the performance of international German 'mittelstand' companies
Kraft, Patricia
;
Dowling, Michael
;
Helm, Roland
- In:
International journal of business and globalisation : IJBG
8
(
2012
)
3
,
pp. 293-315
Persistent link: https://www.econbiz.de/10009733152
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2
Der Einfluss kultureller Orientierung auf das kundenorientierte Management international tätiger Unternehmen : eine empirische Untersuchung
Kraft, Patricia
-
2006
Persistent link: https://www.econbiz.de/10003400646
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