Ferreira, João J.; Veiga, Pedro M.; Fernandes, Cristina I. - In: Journal of Business & Industrial Marketing 37 (2021) 8, pp. 1580-1593
Purpose: This study aims to map out the ways in which the intellectual structure and research trends of scientific publications come together in business-to-business (B2B) marketing strategies in the health-care sector. More specifically, it aims first to identify the fundamental contributions...