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~person:"Kressmann, Frank"
~person:"Neumann, Natalie"
~subject:"Verbraucherverhalten"
~type_genre:"Hochschulschrift"
~type_genre:"Thesis"
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Kressmann, Frank
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Akzeptanz und Wirkung einer Code-basierten, cross-medialen Marketingkommunikation : drei Studien am Beispiel von QR-Codes
Neumann, Natalie
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2015
Persistent link: https://www.econbiz.de/10011391062
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Consumer subjective well-being as a core concept in marketing : theoretical basis and application to the automotive sector
Kressmann, Frank
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2007
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Persistent link: https://www.econbiz.de/10013432249
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