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~person:"Kreutzer, Ralf T."
~person:"Ratten, Vanessa"
~subject:"Marketing management"
~subject:"Social Web"
~type_genre:"Book section"
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Marketing management
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9
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5
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5
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2
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2
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2
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2
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2
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Kreutzer, Ralf T.
Ratten, Vanessa
Möslein, Kathrin
10
Büttgen, Marion
9
Hai-Jew, Shalin
9
Kirchhoff, Sabine
9
Adeola, Ogechi
8
Ozuem, Wilson
8
Di Virgilio, Francesca
7
Dölling, Steffen
7
Fantapié Altobelli, Claudia
7
Füller, Johann
7
Hinson, Robert
7
Möhlenbruch, Dirk
7
Camilleri, Mark Anthony
6
Klamma, Ralf
6
Korflesch, Harald F. O. von
6
Krcmar, Helmut
6
Michelis, Daniel
6
Wiedmann, Klaus-Peter
6
Bauer, Hans H.
5
Ferri, Fernando
5
Grifoni, Patrizia
5
Hennigs, Nadine
5
Kollmann, Tobias
5
Langner, Sascha
5
Leimeister, Jan Marco
5
Manzoor, Amir
5
Meckel, Miriam
5
Uhl, Axel
5
Walsh, Gianfranco
5
Bartl, Michael
4
Blumauer, Andreas
4
Bruhn, Manfred
4
Buhse, Willms
4
Bullinger-Hoffmann, Angelika C.
4
Burmann, Christoph
4
Cao, Yiwei
4
Conruyt, Noe͏̈l
4
Constantinides, Efthymios
4
Coombs, W. Timothy
4
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Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Developing digital marketing : relationship perspectives
1
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Evolution of innovation management : trends in an international context
1
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
Social e-enterprise : value creation through ICT
1
The digital breakthrough
1
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Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
2
Medienkompetenz im Social-Media-Dialog
Kreutzer, Ralf T.
- In:
Dialogmarketing Perspektiven 2019/2020 : Tagungsband …
,
(pp. 135-150)
.
2020
Persistent link: https://www.econbiz.de/10012172330
Saved in:
3
Social media innovations and creativity
Ratten, Vanessa
-
2017
Persistent link: https://www.econbiz.de/10011585047
Saved in:
4
Social cognitive theory and the technology acceptance model in the cloud computing context : the role of social networks, privacy concerns and behavioural advertising
Ratten, Vanessa
- In:
Adoption of innovation : balancing internal and …
,
(pp. 43-56)
.
2015
Persistent link: https://www.econbiz.de/10011301932
Saved in:
5
The evolution of mobile social networks through technological innovation
Ratten, Vanessa
- In:
Evolution of innovation management : trends in an …
,
(pp. 132-150)
.
2013
Persistent link: https://www.econbiz.de/10009705673
Saved in:
6
Social e-enterprise through technological innovations and mobile social networks
Ratten, Vanessa
- In:
Social e-enterprise : value creation through ICT
,
(pp. 96-109)
.
2013
Persistent link: https://www.econbiz.de/10009678432
Saved in:
7
ZMOT "Zero-Moment-of-Truth" : die neue Herausforderung in der On- und Offline-Kommunikation
Kreutzer, Ralf T.
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 181-198)
.
2013
Persistent link: https://www.econbiz.de/10009780104
Saved in:
8
Corporate Reputation Management in den sozialen Medien
Kreutzer, Ralf T.
- In:
Corporate Reputation Management : wirksame Strategien …
,
(pp. 251-281)
.
2012
Persistent link: https://www.econbiz.de/10009684811
Saved in:
9
Web 2.0 : welche Potenziale gilt es zu heben?
Kreutzer, Ralf T.
;
Merkle, Wolfgang
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 149-183)
.
2007
Persistent link: https://www.econbiz.de/10003595084
Saved in:
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