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~person:"Krieger, Abba M."
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Krieger, Abba M.
Wind, Yoram
47
Sheth, Jagdish N.
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Wind, Yoram Jerry
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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Thirty years of conjoint analysis : reflections and prospects
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram (Jerry)
-
2009
Persistent link: https://www.econbiz.de/10003794516
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2
Buyer choice simulator's, optimizers, and dynamic models
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram (Jerry)
- In:
Marketing research and modeling : progress and …
,
(pp. 169-199)
.
2004
Persistent link: https://www.econbiz.de/10003243607
Saved in:
3
Thirty years of conjoint analysis: reflections and prospects
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram (Jerry)
- In:
Marketing research and modeling : progress and …
,
(pp. 117-139)
.
2004
Persistent link: https://www.econbiz.de/10003243563
Saved in:
4
FEATURES - Applying Qualitative Data - By linking soft data-collection techniques with strategic-market modeling, marketing researchers can "get inside the consumer's head"
Green, Paul E.
;
Wind, Yoram Jerry
;
Krieger, Abba M.
; …
- In:
Marketing research : a magazine of management and …
12
(
2000
)
1
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pp. 17-26
Persistent link: https://www.econbiz.de/10007118186
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