FEATURES - Applying Qualitative Data - By linking soft data-collection techniques with strategic-market modeling, marketing researchers can "get inside the consumer's head"
Year of publication: |
2000
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Authors: | Green, Paul E. ; Wind, Yoram Jerry ; Krieger, Abba M. ; Saatsoglou, Paul |
Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 12.2000, 1, p. 17-26
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Saved in:
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