//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Krieger, Kai Harald"
~source:"econis"
~subject:"Advertising effects"
~subject:"Brand management"
~subject:"E-commerce"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virales Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Brand management
E-commerce
Viral marketing
3
Virales Marketing
3
Markenführung
2
Advertising planning
1
Information dissemination
1
Informationsverbreitung
1
Marketing management
1
Marketingmanagement
1
Public relations
1
Social Web
1
Social web
1
Strategic management
1
Strategisches Management
1
Werbeplanung
1
Werbewirkung
1
Öffentlichkeitsarbeit
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
3
Author
All
Krieger, Kai Harald
Duan, Wenjing
7
Augusto, Mário Gomes
6
Esch, Franz-Rudolf
5
Law, Chun Hung Roberts
5
Loureiro, Sandra Maria Correia
5
Torres, Pedro M.
5
Chakraborty, Uttam
4
Fossen, Beth L.
4
Lovett, Mitchell J.
4
Peres, Renana
4
Phua, Joe
4
Shachar, Ron
4
Stenger, Daniel
4
Usman, Osly
4
Wallace, Elaine
4
Zhou, Wenqi
4
Arnhold, Ulrike
3
Balaji, M. S.
3
Bhat, Savita
3
Brandão, Amélia Maria Pinto da Cunha
3
Casidy, Riza
3
Chen, Tsai
3
Cui, Geng
3
Dennhardt, Severin
3
Donthu, Naveen
3
Dwivedi, Yogesh Kumar
3
Esmaeilpour, Majid
3
Filieri, Raffaele
3
Furner, Christopher P.
3
Groeger, Lars
3
Gu, Bin
3
Hosanagar, Kartik
3
Hu, Nan
3
Huh, Jisu
3
Kareklas, Ioannis
3
Kim, Hyejin
3
King, Karen Whitehill
3
Lambrecht, Anja
3
Lobel Trong Thuy Tran
3
more ...
less ...
Published in...
All
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Strategie und Technik des Automobilmarketing
1
Source
All
ECONIS (ZBW)
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Die Kommunikation orchestrieren
Esch, Franz-Rudolf
;
Stenger, Daniel
;
Krieger, Kai Harald
; …
- In:
Strategie und Technik des Automobilmarketing
,
(pp. 171-209)
.
2013
Persistent link: https://www.econbiz.de/10010426299
Saved in:
2
Virale Markenkommunikation : wirksame Interaktion statt "Trial and Error"
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Stenger, Daniel
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10003803910
Saved in:
3
Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->