Virale Markenkommunikation : wirksame Interaktion statt "Trial and Error"
Franz-Rudolf Esch; Kai Harald Krieger; Daniel Stenger
| Year of publication: |
2009
|
|---|---|
| Authors: | Esch, Franz-Rudolf ; Krieger, Kai Harald ; Stenger, Daniel |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 26.2009, 1, p. 11-16
|
| Subject: | Markenführung | Brand management | Virales Marketing | Viral marketing | Strategisches Management | Strategic management | Informationsverbreitung | Information dissemination |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003803910