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~person:"Kropp, Fredric"
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Kropp, Fredric
Cho, Bongjin
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Cho, Bong-jin
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Gentry, James W.
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of euro-marketing
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ARTICLES - Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials
Cho, Bongjin
;
Kwon, Up
;
Gentry, James W.
;
Jun, Sunkyu
; …
- In:
Journal of advertising : official publication of the …
28
(
1999
)
4
,
pp. 59-74
Persistent link: https://www.econbiz.de/10008120780
Saved in:
2
Group Identities: A Cross-Cultural Comparison of Values and Group Influences
Kropp, Fredric
;
Jones, Marilyn
;
Rose, Gregory
;
Shoham, Aviv
- In:
Journal of euro-marketing
8
(
1999
)
1-2
,
pp. 117
Persistent link: https://www.econbiz.de/10007182417
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