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~person:"Kruse, Jörn"
~person:"Neslin, Scott A."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Distribution channel
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Vertriebsweg
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Beziehungsmarketing
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Kruse, Jörn
Neslin, Scott A.
Verhoef, Peter C.
12
Cebollada, Javier
10
Schramm-Klein, Hanna
9
Frasquet Deltoro, Marta
7
Steinmann, Sascha
7
Wagner, Gerhard
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Zielke, Stephan
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Chen, Ying-Ju
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Jerath, Kinshuk
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Shankar, Venkatesh
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Arce-Urriza, Marta
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Hudetz, Kai
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Jiang, Baojun
5
Konuş, Umut
5
Mollá Descals, Alejandro
5
Schröder, Hendrik
5
Schögel, Marcus
5
Bell, David R.
4
Campo, Katia
4
Chocarro, Raquel
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Emrich, Oliver
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Gensler, Sonja
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Gijsbrechts, Els
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Harris, Patricia
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Janssen, Maarten C. W.
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Kalyanam, Kirthi
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Kim, Jihyun
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Lee, Hyun-hwa
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Neves, Marcos Fava
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Sesé, F. Javier
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Sousa, Rui
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Valentini, Sara
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Weiser, Christoph
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Xie, Ying
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Yi, Zelong
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Zaharia, Silvia
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of retailing
2
From Little's law to marketing science : essays in honor of John D.C. Little
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research : JMR
1
MSI reports : working paper series
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ECONIS (ZBW)
11
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1
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
2
Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisa
;
Neslin, Scott A.
- In:
From Little's law to marketing science : essays in …
,
(pp. 285-316)
.
2016
Persistent link: https://www.econbiz.de/10011436079
Saved in:
3
Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
Saved in:
4
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
5
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
6
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
7
The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Saved in:
8
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
9
Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisabetta
;
Neslin, Scott A.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 72-86
Persistent link: https://www.econbiz.de/10009384662
Saved in:
10
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
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