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~person:"Kuß, Alfred"
~person:"Malhotra, Naresh K."
~person:"Shaw, Eric H."
~subject:"Betriebswirtschaftsstudium"
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Betriebswirtschaftsstudium
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Kuß, Alfred
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Journal of historical research in marketing
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Legends in marketing
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Spezialisierung und Internationalisierung : Entwicklungstendenzen der deutschen Betriebswirtschaftslehre ; Festschrift für Prof. Dr. Dr. h.c. mult. Günter Wöhe zum 80. Geburtstag am 2. Mai 2004
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ECONIS (ZBW)
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Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
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Reflections on the Dixon seminar : the development of marketing thought and theory
Shaw, Eric H.
- In:
Journal of historical research in marketing
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2011
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pp. 131-143
Persistent link: https://www.econbiz.de/10008936930
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Marketing als Teil der Allgemeinen Betriebswirtschaftslehre oder Spezialisierung innerhalb des Marketing?
Kuß, Alfred
- In:
Spezialisierung und Internationalisierung : …
,
(pp. 265-284)
.
2004
Persistent link: https://www.econbiz.de/10002102572
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