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~person:"Kuder, Martin"
~subject:"Deutschland"
~subject:"Kinder"
~subject:"Marketing"
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Kuder, Martin
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Gabler Edition Wissenschaft
1
WWDP : Diskussionspapiere der Fakultät für Wirtschaftswissenschaften der Technischen Universität Chemnitz
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ECONIS (ZBW)
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Kundengruppen und Produktlebenszyklus : dynamische Zielgruppenbildung am Beispiel der Automobilindustrie
Kuder, Martin
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002570385
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2
Characterizing customer groups during the life cycle of a car model : results of an empirical study
Zanger, Cornelia
;
Kuder, Martin
;
Gaus, Hansjörg
- In:
Cross-functional innovation management : perspectives …
,
(pp. 295-308)
.
2004
Persistent link: https://www.econbiz.de/10002505366
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3
Charakterisierung von Kundengruppen über den Lebenszyklus eines Automobilmodells
Kuder, Martin
-
2003
Persistent link: https://www.econbiz.de/10013430591
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