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~person:"Kuhn, Kerri-Ann L."
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Kuhn, Kerri-Ann L.
Alpert, Frank
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Qualitative market research : an international journal
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Australasian marketing journal
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An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
2
Internships in marketing : goals, structures and assessment - student, company and academic perspectives
Alpert, Frank
;
Heaney, Joo-Gim
;
Kuhn, Kerri-Ann L.
- In:
Australasian marketing journal
17
(
2009
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10003886471
Saved in:
3
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
- In:
Qualitative market research : an international journal
11
(
2008
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10003698915
Saved in:
4
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
- In:
Qualitative market research : an international journal
11
(
2008
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10009853806
Saved in:
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