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~person:"Kulczynski, Alicia"
~subject:"Social web"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Werbewirkung
Brand management
8
Markenführung
8
Consumer behaviour
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7
Brand image
6
Markenimage
6
Advertising effects
5
Brand
3
Markenartikel
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Marketingmanagement
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Priming
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Associations
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Authenticity
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Bibliometrics
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Bibliometrie
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Brand color
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Brand communities
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Brand community participation
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Brand meaning
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Brand name
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Cause-Related Marketing
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Kulczynski, Alicia
Dens, Nathalie
14
Loureiro, Sandra Maria Correia
14
Pelsmacker, Patrick de
14
Rita, Paulo
10
Ko, Eunju
9
Kunkel, Thilo
9
Veloutsou, Cleopatra
8
Cova, Bernard
7
Dwivedi, Yogesh Kumar
7
Hajli, Nick
7
Hollebeek, Linda D.
7
Melewar, T. C.
7
Romaniuk, Jenni
7
Filieri, Raffaele
6
Füller, Johann
6
Gierl, Heribert
6
Guzman, Francisco
6
Haverila, Kai
6
Ilicic, Jasmina
6
Johnen, Marius
6
Ko, Yong Jae
6
McLaughlin, Caitlin
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Bang, Nguyen
5
Bauer, Hans H.
5
Baxter, Stacey M.
5
Bilro, Ricardo Godinho
5
Chen, Huan
5
Dessart, Laurence
5
Esch, Franz-Rudolf
5
Harrigan, Paul
5
Hayes, Jameson L.
5
Hudders, Liselot
5
Johnson, Lester W.
5
Khan, Bilal Mustafa
5
Kumar, Jitender
5
Kumar, Vikas
5
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The journal of brand management : an international journal
3
Journal of advertising research
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
Take the pressure down : investigating the influence of peer pressure on participation desire in child-oriented brand communities
Hook, Margurite
;
Kulczynski, Alicia
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 690-705
Persistent link: https://www.econbiz.de/10012653605
Saved in:
2
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
3
Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
4
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
5
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
Saved in:
6
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
7
When your source is smiling, consumers may automatically smile with you : investigating the source expressive display hypothesis
Kulczynski, Alicia
;
Ilicic, Jasmina
;
Baxter, Stacey M.
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011433816
Saved in:
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