Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Stacey M. Baxter, Jasmina Ilicic, Alicia Kulczynski, Tina M. Lowrey
| Year of publication: |
December 2017
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|---|---|
| Authors: | Baxter, Stacey M. ; Ilicic, Jasmina ; Kulczynski, Alicia ; Lowrey, Tina M. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 4, p. 565-577
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| Subject: | Phonetic symbolism | Children | Phonological awareness | Priming | Sublexical | Kinder | Zielgruppe | Target group | Markenimage | Brand image | Werbewirkung | Advertising effects | Markenführung | Brand management | Wahrnehmung | Perception | Markenartikel | Brand | Jugendliche | Youth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-017-9430-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011780874