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~person:"Kulkarni, Gauri"
~person:"Wiesel, Thorsten"
~source:"econis"
~subject:"Online-Handel"
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Online-Handel
Consumer behaviour
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Internet marketing
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Kulkarni, Gauri
Wiesel, Thorsten
Kannan, P. K.
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Verhoef, Peter C.
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Haan, Evert de
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Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
2
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
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