Device switching in online purchasing : examining the strategic contingencies
Evert de Haan, P.K. Kannan, Peter C. Verhoef, & Thorsten Wiesel
| Year of publication: |
September 2018
|
|---|---|
| Authors: | Haan, Evert de ; Kannan, P. K. ; Verhoef, Peter C. ; Wiesel, Thorsten |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 5, p. 1-19
|
| Subject: | mobile | device switching | online conversion | cross-device | perceived risk | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.17.0113 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011912137