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~person:"Kumar, Alok"
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Kumar, Alok
Kumar, Pramod
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Synergizing advertising campaigns with appeals : a perspective through cases
Kumar, Alok
;
Pathak, Pramod
- In:
Global business review
17
(
2016
)
4
,
pp. 821-833
Persistent link: https://www.econbiz.de/10011608051
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