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~person:"Kumar, Jitender"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
~type_genre:"Handbuch"
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Relationship marketing
Viral marketing
Social Web
8
Social web
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Brand
4
Internet marketing
4
Markenartikel
4
Online-Marketing
4
Beziehungsmarketing
3
Online brand communities
3
Brand community engagement
2
Brand loyalty
2
Community
2
Gemeinschaft
2
Personality psychology
2
Persönlichkeitspsychologie
2
Virales Marketing
2
Active members
1
Bottom of the pyramid
1
Brand community commitment
1
Brand community experiences
1
Brand community identification
1
Brand community relationship investment
1
Brand community self-esteem
1
Brand engagement
1
Brand gender
1
Brand ownership
1
Brand personality
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Brand personality appeal
1
Brand purchase intentions
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COVID-19
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Collective psychological ownership
1
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Kumar, Jitender
Harrigan, Paul
15
Law, Chun Hung Roberts
15
Loureiro, Sandra Maria Correia
14
Filieri, Raffaele
12
Agnihotri, Raj
11
Hollebeek, Linda D.
10
Itani, Omar S.
10
Dwivedi, Yogesh Kumar
9
Flavián Blanco, Carlos
9
Hajli, Nick
9
Tan, Yong
9
Bigné Alcañiz, J. Enrique
8
Kim, Juran
8
Schweidel, David A.
8
Veloutsou, Cleopatra
8
Ye, Qiang
8
Ahuja, Vandana
7
Bilgihan, Anil
7
Kamboj, Shampy
7
Liang, Sai
7
Rana, Nripendra P.
7
Rita, Paulo
7
Soutar, Geoffrey N.
7
Akram, Umair
6
Berger, Jonah
6
Casaló, Luis V.
6
Fernandes, Teresa
6
Haenlein, Michael
6
Karjaluoto, Heikki
6
Ko, Eunju
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Skiera, Bernd
6
Wallace, Elaine
6
Xie, Karen L.
6
Zhang, Jing
6
Alavi, Shirin
5
Aslam, Wajeeha
5
Carlson, Jamie
5
De Angelis, Matteo
5
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Journal of retailing and consumer services
3
Journal of business research : JBR
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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1
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
2
Understanding the ties between brand gender and brand engagement in online brand communities : the moderating role of consumers' biological sex
Kumar, Jitender
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10013407533
Saved in:
3
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
4
How psychological ownership stimulates participation in online brand communities? : the moderating role of member type
Kumar, Jitender
- In:
Journal of business research : JBR
105
(
2019
),
pp. 243-257
Persistent link: https://www.econbiz.de/10012128505
Saved in:
5
Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender
;
Nayak, Jogendra Kumar
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
Saved in:
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